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Publish and Share3 min read

Create a web experience

Prepare an employee, link type, appearance, and interaction settings in Deploy → Web & embeds.

By the end of this guideReview both setup steps for a web experience and prepare the visitor checks needed before launch.

Who this guide is for

Workspace owners and publishers preparing an AI employee for website visitors

Last reviewed 13 September 2026Some workflows still need verification
On this page
  1. Before you begin
  2. Steps
  3. 1. Open Create experience
  4. 2. Set Employee & connection
  5. 3. Add a lead form if needed
  6. 4. Set Appearance & interaction
  7. 5. Review before publishing
  8. 6. Check the visitor experience
  9. Expected result
  10. Status meanings
  11. Usage credit impact
  12. Information stored or shared
  13. Limits and permanent actions
  14. Common problems and recovery
  15. Next step

Use Deploy → Web & embeds → Create experience to prepare an employee for a web entry point. The form has two steps: Employee & connection and Appearance & interaction.

Before you begin

Test the employee in Chat with questions you can verify. Review its knowledge and allowed tools, choose the visitor's job, and decide where the experience should appear. Training marked Completed is a reason to begin testing, not proof that answers are correct.

Steps

1. Open Create experience

Open Deploy → Web & embeds. Review the existing list, then choose Create experience for a new setup.

2. Set Employee & connection

Enter a Name of at least two characters. Review:

  • Link type: Direct link, Iframe embed, or Chat bubble.
  • Model: the model behind the experience.
  • Voice: choices are filtered by the selected model.
  • Employee: the employee that should handle the conversation.
  • Connected tools: the tools this experience should use.

The form says each selected link type is published as its own web experience. See link and embed choices before selecting the destination.

Create web experience showing Employee & connection and Appearance & interaction setup steps, name, link type, model, and voice.View full screenshot ↗
The first setup step chooses the employee and connection. Scroll within the form for employee, tools and lead capture.

3. Add a lead form if needed

Select an employee before using Add lead capture form. Prepare only the fields needed for the visitor's task. Follow lead capture and consent to review the form.

Choose Next to continue.

4. Set Appearance & interaction

Choose Characters or Companion avatars. In Characters, review the available Hero or Basic catalog and the optional Character background. Wait for the selected item to load before judging its appearance.

Under Default mode, use Start with to choose Text chat or Voice chat. Under Logo, choose Default logo, Upload my logo, or No logo. Selecting your own logo reveals its upload control.

5. Review before publishing

Use Back to review the employee, model, voice, tools, and lead fields. Check that the appearance and opening mode suit the same visitor task. Choose Publish only when ready to make the configured experience available, then wait for the displayed result before using any resulting link or installation instructions.

6. Check the visitor experience

Test the actual entry point on a phone and a wider screen. Check text, voice if enabled, lead fields, handoff, and each permitted action separately. Confirm the expected result where it belongs; do not rely on a conversational claim that an outside action succeeded.

Expected result

The setup choices describe one clear visitor task. Before launch, the published entry point must open the intended configuration and pass its visitor tests.

Status meanings

Next moves between setup steps; it does not publish the experience. The presence of Publish does not mean publishing has completed. Review the displayed result and open the actual entry point to check delivery.

Usage credit impact

Visitor activity may use credits or connected services. Review current account usage information and set a budget before making an experience widely available.

Information stored or shared

The name, appearance, voice, lead fields, and conversation are intended for visitors. Review the selected knowledge and tools so the employee does not expose internal information through that entry point.

Limits and permanent actions

Treat publication as a separate action from preparing a draft. Verify visitor access rather than assuming a link is restricted. Keep an inventory of website placements and distributed links, and test them again after configuration changes.

Common problems and recovery

  • Name validation appears: enter at least two characters and review the field again before continuing.
  • Add lead capture form is disabled: choose an Employee first.
  • The voice list differs: check the selected Model and wait for the filtered voices to load.
  • The selected appearance is missing: wait for the catalog to load and confirm the intended category and item.
  • Publication or delivery is unclear: check the current Web & embeds list and displayed result before creating a duplicate.

Next step

Choose and test a direct link or website embed, then review lead capture and public actions.