01

What is the best AI receptionist for a small business?

There isn’t one best AI receptionist, because the right one depends on your calls. For bookings during the call, pick a tool that books into your calendar; for a person as backup, pick a hybrid service. For your phone, website and meetings in one place, look at Aivah.

This is Aivah’s own comparison, not an independent test. We checked each product’s own page on 19 October 2026. Prices change, so check again before you buy.

  • List prices start between $0 and $99 a month. Most add usage charges, and some need another subscription.
  • Billing differs: per call, per minute, per caller or by credits.
  • Many book appointments during the call. Aivah takes requests instead.
  • Some hand callers to a person. Check who that person is.
  • Test two or three with your real calls before you commit.
02

What should you compare before you choose?

Feature lists look alike. These six questions separate the tools.

  • Your number: can you keep it, and who holds it?
  • Billing: calls, minutes, different callers or credits? What happens when you go over?
  • Booking: does it book into your calendar, or take a request?
  • Handover: can it transfer a caller, text you or only take a message?
  • Records: do you get every call with a transcript?
  • Other channels: does the same setup answer your website too?
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Put an AI receptionist on your own number.

It answers incoming calls on your Twilio number, takes messages and keeps a transcript of every call in Insights.

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03

How do prices and billing compare?

Here are the starting prices each vendor lists, in no particular order. Most add usage charges on top, so read the sources before you sign.

  • Smith.ai AI Receptionist: a Free plan with 25 calls a month, then $3 a call. Pro starts at $150 a month.
  • Upfirst: from $24.95 a month for 30 calls, then $1.50 a call, with a 14-day free trial.
  • Rosie: from $49 a month for 250 minutes, with a 7-day free trial.
  • Goodcall: from $79 a month for 100 different callers, with no minute limit.
  • RingCentral AI Receptionist: from $49 a month alone, or from $39 added to RingEX. Both include 100 minutes, then $0.50 a minute.
  • Jobber Receptionist: a $29-a-month add-on to a Jobber plan, and part of Jobber’s Plus plan.
  • Retell AI: pay as you go, from $0.07 to $0.31 a minute, with $10 of free credit.
  • Aivah: phone answering from Starter, at $99 a month with 100,000 credits. Twilio bills its own charges.

Sources

04

Which ones book appointments or hand calls to a person?

Smith.ai’s AI Receptionist answers calls, qualifies leads and books through scheduling tools such as Calendly. If a call gets complex, its page says the call can go to a live receptionist based in North America. That suits firms that want a person as backup.

Rosie is aimed at solo owners and small businesses who can’t always answer the phone. Its entry plan takes messages and texts callers a booking link. Booking into your calendar and live transfers start on its Scale plan.

Upfirst lists booking, live transfers and texts during a call on every plan. It books into calendars such as Google and Outlook. It doesn’t bill for spam, silent calls or calls under 15 seconds.

Goodcall counts the different people it helps, not minutes. Its Starter plan is pitched at a solo operator who misses calls on the job. You keep your number with call forwarding and choose who receives transfers.

05

What if you already use a phone system or job software?

RingCentral AI Receptionist costs less as an add-on for businesses already on RingEX, RingCentral’s phone system. Its page says it works with any phone system. It can book through your calendar, send texts and pass harder calls to your team.

Jobber’s Receptionist is for plumbers, HVAC techs, landscapers, cleaners and other trades who run their business on Jobber. It answers calls and texts, and books visits using your Jobber online booking settings. It can also transfer a call or text you an alert.

Want to build your own? Retell AI is a platform for building voice AI, with API access and pay-as-you-go pricing. You control every detail, but someone on your side has to build, test and look after it.

Sources

06

Where does Aivah fit, and what are its limits?

Aivah gives you an AI employee that answers incoming calls on your own Twilio number, the phone service your number runs on. The same account can put AI employees on your website, with chat, voice and a face. They can also join Google Meet, Microsoft Teams, Zoom and Webex calls.

On the phone, it answers from a call prompt you write, not from your uploaded documents. Every call lands in Insights → Call history with a transcript and the credits it used. It suits a business that wants its phone line, website and meetings in one place.

  • It answers incoming calls only. It never rings customers.
  • It takes messages and requests. It doesn’t book, take payments or transfer calls.
  • You need a Twilio number, and Aivah connects one number per account. If you leave, the number stays in your Twilio account.
  • Phone answering starts on Starter. Calls use credits, plus Twilio’s own charges.
Phone numbers in Aivah: a connected number, the model and the voice callers hear, with Setup guide and View call logs buttons
Deploy → Phone numbers with a connected Twilio number. Illustrative workspace data.View full-size image (opens in a new tab)

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07

How should you test an AI receptionist before you buy?

Run the same test on two or three tools. Use the same facts and the same calls for each. Here is a simple order.

  1. List your ten most common calls, plus two awkward ones.
  2. Give each tool the same facts: hours, prices, area and urgent cases.
  3. Call each one with the same script. Interrupt it, and ask something off-topic.
  4. Read the transcripts. Check every price and promise it made.
  5. Work out a month’s cost from your real call volume, including overage.
  6. Ask what happens to your number and your records if you leave.

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08

Questions about choosing an AI receptionist

Which AI receptionist is cheapest?

On list prices checked on 19 October 2026, Smith.ai has a free plan with 25 calls a month, and Upfirst starts at $24.95. The cheapest plan isn’t always the cheapest month. Work out the cost from your own call volume.

Which AI receptionists can book appointments?

Smith.ai, Upfirst, RingCentral and Jobber list booking on their pages, and Rosie offers it from its Scale plan. Aivah doesn’t book during calls. It takes the request, and your team confirms.

Do I need a new phone number?

Not always. Goodcall, for example, says you can keep your number with call forwarding. Aivah answers on a number in your Twilio account, so you move your number there or forward calls to it.

Is an AI receptionist better than an answering service?

It depends on your calls. People handle upset or unusual callers well. An AI receptionist answers at any hour for a monthly fee plus usage, and some services, such as Smith.ai, offer both.

Is this comparison independent?

No. Aivah wrote it, and Aivah is one of the products. We list products in no particular order and don’t rank them. Every price comes from the vendor’s own page, checked on 19 October 2026.

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09

Want to try Aivah on your own number?

Start free, with no card, and set up your first AI employee. Move to Starter when you want it to answer your phone line.

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